Bigelow Tea's Constant Comment

SEPTEMBER 2024

A packaging refresh for Bigelow Tea. I chose their signature tea, Constant Comment. Currently, the carton design feels dated, which tends to drive away customers rather than attract them, so the design should feel more modern and premium. However, I made sure to retain some vintage qualities, such as the colour palette being warm and bold, to represent Bigelow Tea's long-standing history since 1945.

I started with a moodboard, imaging what a perfect setting for Constant Comment would be. Constant Comment is a black tea with warm spices and orange rinds; so naturally, I was inspired by autumn's warm colours: bold red and a vibrant orange. As an illustrator, I also wanted to include my own graphics, as well as a photo of what the tea actually looked like when brewed. I also wanted to included a billboarding effect with the orange slices! They connected across the carton's own panels, but would also connect with additional cartons.